Italian designer Gucci is charging an eye-watering ￡615 ($870) for a pair
of dirty-looking trainers which come in a range of stained colours with scuff
The pair of men's Screener leather trainers "reference old school shapes"
and were "influenced by classic trainers from the 70s," according to the Italian
For ￡615 ($870), the designer trainers boast a "vintage, distressed effect"
and feature off-white leather.
Gucci's website says: "A pastiche of different influences that span across
decades, the Cruise 2019 collection references old school shapes and materials
inspired by vintage sportswear.
"Influenced by classic trainers from the '70s, the Screener sneakers —
named for the defensive sports move — feature the Web stripe on the side and
vintage Gucci logo, treated for an all over distressed effect."
However, since being advertised online the trainers have been mocked on
social media, with one shopper saying: "I've got a few filthy stained pairs like
this left abandoned in the garden shed."
One person branded them "disgusting," while another wrote: "They're filthy.
I don't think many fashion victims would want to spend that much on something
that looks like it was thrown away 20 years ago."
Another pair of Gucci trainers with the same eye-watering price tag is the
Rhyton trainer, a tennis shoe which has also been designed to appear dirty with
the brand's "vintage, distressed effect."
Last year, luxury brand Golden Goose was accused of "glorifying poverty"
for selling a ￡428 pair of trainers designed to look worn out with a piece of
"tape" purportedly holding the shoe in place.
Critics said that the design was "peak capitalism.